Christian Waitzinger Vice President, Executive Creative Director Continental Europe

ABOUT

Client: Nutella
Country: Brazil
My role: ACD

Fact: everyone loves Nutella. but how do people share this feeling? Unlike other brands, we focus on strategy and creativity, not quantity of contents.. Over 2 years, on Nutella’s social channels, we create micro campaigns focused on the versatility and location of the product. Everything always with impeccable production, different ideas and clever titles, remembering those large campaign’s which in this case joined interactivity of digital media. With that, we optimize the customer's media budget, balancing the range and engagement.

Date created: May 2017 2017-05-01T00:00:00+0100
Date published: 19 May 2017 2017-05-19T18:07:58+0100

MADEIT CREDITS

  • NutellaClient
Influencer:

Christian Waitzinger was recognised as an Industry Influencer on 10th March 2016

Project featured: on 23rd May 2017 Pro member:

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Contributor:

Christian Waitzinger has been a Contributor since 10th March 2016.

Invite x3

Always On - Nutella :)

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