ABOUT

Brief: Introductory movie to invoke the brand, engage visitors emotionally and create a desire to know more, and website design.

Specifications: Located just 30 minutes from the border of the famous Kruger National Park, Umhlaba Luxury Wildlife Resort & Spa is set in breathtaking bushveld framed by the majestic Drakensburg Mountain range. The private reserve covers 3,300 hectares (13 sq miles) and forms part of the 15,000 hectare (58 sq miles) Blue Canyon Conservancy in the Limpopo province in the North East of South Africa. It is home to four of the Big Five - lion, elephant, leopard and rhino with plans to reintroduce buffalo – and also to the rare wild dog.

Umhlaba‟s proposition is to offer a sustainable safari resort in a vast private wildlife reserve, which combines 5-star luxury with unbeatable leisure activities. Inspiring design, exceptional service and an emphasis on providing total relaxation and luxury serve to create an unforgettable African experience. The overriding objective is to create a destination for international tourists and local visitors – an experience that becomes top of the "must-see" list in South Africa.

The design will be modern, sophisticated, African. The website will be fundamental to engaging customers for pre, during and post stay. Our desire is to create a state-of-the-art website, which ensures visitors don't want to leave, subscribe to our blogs and make a booking.

Deadline: 2 weeks.

Concept: Where earth meets air.
Techniques: Illustrator CS5, Photoshop CS5, InDesign CS5, OmniGraffle Professional.
Commitment: Creative Direction, Concept, Art Direction, Graphic Design.
Project Manager: Daniela Lucchese.
Visual Producer: Daniela Lucchese.
Copywriter: Alice Marzano (Copywriter).
Producer Consultant: Claudia Donati.
Video Editor: Loviisa Mellin.
Photographer: George Kavanagh.
Director: George Kavanagh.
Pre-Production: Out Of Africa.
Web Developmer: Andrea Luxic.
Web Programmer: Francesco Munafò.

The submission comprises of:
• The project descriptive booklet in pdf format inclusive of two layout variations for the website and a script for the movie
• A mood film in mp4 version
• Project Plan
• Team structure, Fees and Timeline