ABOUT

Brief: Design a brochure that emphasize the car's features with a specific eye to ecology, technology and flexibility.

Specifications: The Toyota iQ is a microcar introduced at the 2008 Geneva Auto Show. The name iQ, an initialism of the term intelligence quotient, the i stands for "individuality" "innovation" and "intelligence", while the Q stands for "quality" and points to the iQ's "cubic" shape. It was Japanese Car of the Year for 2008.

The design emphasizes low fuel consumption, maneuverability, environmental friendliness, and maximized interior space. Six specific design factors contribute to IQ's minimal overhangs, forward windscreen location, maximized cabin space and overall compactness. These include a newly developed differential and a centre take-off steering gear, a flat fuel tank and rear-angled shock absorbers, a smaller heater/air conditioning unit and asymmetric dashboard, and a slimmer seat design.

The iQ includes nine airbags: dual frontal, front seat-mounted side torso, side curtain, front passenger seat cushion, a driver's knee and a newly developed rear curtain to protect backseat passengers' heads from rear end collisions. Vehicle Stability Control, traction control, anti-lock brakes, brake assist, and electronic brakeforce distribution come standard.

Concept: The keen concept car for everyday's use.
Techniques: Illustrator CS4, Photoshop CS4, Indesign CS4.
Commitment: Concept, Art Direction, Graphic Design, Photo Retouch.
Agency: Brand Portal.