Christian Vernaschi Creative Director | Experience Design, Branding &

ABOUT

Brief: Create the advertising campaign to promote the SFH project, and launch it during the Gala Night dedicated to fundraise for the fight against ALS.

Specifications: The initiative "Sail-Fashion-Health" has been started to support the fight against ALS, by taking the message of solidarity from port to port with the sail boat. It wants to promote the territory and local producer, involving them into the project. Through a more cultural approach, the initiative wants to organise events all along the Italian coast line, such as photographic exhibitions, dinners, fashion shows, and more.

Kosodesign is the main sponsor of this initiative.


Concept: Sailing the seas of passion.
Techniques: Illustrator CS6, Photoshop CS6, InDesign CS6.
Commitment: Concept, Creative Direction, Art Direction, Copywriting, Graphic Design.
Photographer: Kurt Arrigo
Client: Navigare in Amicizia

MADEIT CREDITS

  • Pierstefano VernaschiClient
  • Christian VernaschiAgency

SAIL-FASHION-HEALT - ADVERTISING CAMPAIGN

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