ABOUT

Brief: Adapt the Sweepsot App to the Vriendenloterij look and feel.

Specifications: On the 22nd of April 2014, we have just launched our first campaign together with an amazing partner, Novamedia in the Netherlands. We are making the game live for 4 weeks to promote one of Novamedia's lotteries the Vriendenloterij. At the end of the 4 weeks, someone will win a brand new Volkswagen Polo! Plus we have lots of other prizes which we are giving away every week.

Novamedia was started in 1983 by Boudewijn Poelmann and his wife Annemiek Hoogenboom. In 2009 the Charity Lotteries operated by Novamedia produced a turnover of more than 728 million euros, of which more than 364 million euros was divided among the charities. Since its inception, Novamedia has collected over 4 billion euros for more than 240 charities for people, nature, culture and health & welfare.

Novamedia's mission is to set up and operate Charity Lotteries all over the world to raise funds for charities and increase awareness for their work. Novamedia’s charity lotteries raised over 527 million euros for charity with the tickets sold in 2012 which makes them the worlds 2nd largest private charity donor in the world.

Results: 10.000 Claims after 24 hours, 6.000 Subscribers in the first 3 days.

Concept: Get lucky. Claim your spot.
Techniques: Axure RP Pro, OmniGraffle, Photoshop CS6, Illustrator CS6.
Commitment: Concept, Creative Direction, Art Direction, Graphic Design, UI/UX.
Client: Vriendenloterij / Novamedia