ABOUT

Brief: Design the KitchenAid Brand Leaflet to launch the brand in the European market. This leaflet represents KitchenAid during fairs and it is accompanied by a 3' min. Brand Movie and an Ice-cream spoon and it is all part of a kit for journalists.

Specifications: KitchenAid is a home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to give restaurants a countertop alternative to their industrial sized mixers. The mixer is one of the only consumer appliances trademarked specifically for its unique shape.

KitchenAid is for those who enjoy expressing themselves in that fine balance between delight and discipline that constitutes the art of cooking - people who take the time fine cooking requires and who want total control of their work at every stage, who aspire to cook like gourmet chefs and who require appliances that help them realize their creativity with precision.

Concept: The tool that everyone wants in their kitchen.
Techniques: Illustrator CS2, Photoshop CS2, Quark Xpress 5.
Commitment: Concept, Art Direction, Graphic Design, Packaging Design.
Photographer: Gionata Xerra.
Agency: Publicis.