ABOUT

Brief: Develop the Hunkemoller Christmas campaign.

Specifications: The campaign should represent the brand values/positioning and deliver against the mission “to become a high street brand”. It should appeal to our target audience.

Hunkemöller is a clothing chain that specializes in lingerie. Hunkemöller The collection consists of a wide range of both standard products and fashion garments in lingerie, underwear, swimwear and night. The korsetterie, the product where it has become Hunkemöller large, however, virtually disappeared from the picture. The old-fashioned body-slimming corset was replaced by the so-called shapewear: corrective slips and petticoats that the appearance of a simple slip or skirt, but corrected where necessary.

In addition, Hunkemöller over the years a string of new products were introduced, such as a T-shirt bra with soft stretch cups, functional bras in larger sizes, small bras with gel and a bra with Velcro pads to which the customer's push-up effect may determine.
Deadline: 1 week.

Concept: The 4 Characters of a woman.
Techniques: Illustrator CS5, Photoshop CS5, InDesign CS5, Flash Chatalyst CS5.
Commitment: Creative Direction, Concept, Art Direction, Graphic Design.