Christian Vernaschi Creative Director | Experience Design, Branding &

ABOUT

Brief: Create the advertising campaign for Gamerush, the game shop inside the Blockbuster's shops.

Specifications: In Summer 2003, Blockbuster started converting select stores in select regions to GameRush stores. These stores sold and bought consumer DVDs, games, gaming systems, and accessories.

Concept: The Gamer's Temple.
Headline: Every Faith has its Temple (teaser). Let the gamers come to me (campaign).
Techniques: Illustrator CS3, Photoshop CS3, InDesign CS3.
Commitment: Concept, Art Direction.
Agency: Brand Portal.

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