ABOUT

Brief: Brand Identity, Logo Design.

Specifications: Bertelsmann University is the cross-divisional education platform for the Group’s executive management. In close cooperation with selected external partners, the University offers targeted programs for strategic business development, sets new impulses and provides executives with an opportunity to extend their personal leadership resources. The University also serves as the cross-divisional learning network in a decentralized organisation to provide continuity and support change.

Bertelsmann SE & Co. KGaA is a German multinational mass media corporation founded in 1835, based in Gütersloh, Germany. The company operates in 50 countries and employs 106,000 workers (as of December 31, 2011).

Among its some 2000 divisions, subsidiaries, and branches are Random House, RTL Group, Gruner + Jahr, Arvato, and BMG.

Bertelsmann is majority owned (80.9%) by the Bertelsmann Foundation, a non-profit organisation and political think tank founded by the Mohn family.

Concept: The infinite knowledge.
Techniques: Illustrator CS5, InDesign CS5.
Commitment: Creative Direction, Concept, Art Direction, Graphic Design.
Client: Bertelsmann.