About me

I am heading up the iconic Lurpak brand at Arla Foods.

My key responsibility is to grow the brand in its core markets UK and Denmark while driving geographical expansion into new markets. During the last 6 years, Lurpak has seen fantastic business results and won numerous creative awards.

I am an experienced FMCG marketer passionate about iconic brands and outstanding creative work. Learned the trade in local, regional and global marketing roles in Unilever working on local brands as well as iconic global brands like Dove and spending 5 years in the global HQ in London.

Joined Arla Foods in 2013 to further grow the iconic Lurpak brand.