Christian Anhut
CCO
ABOUT
To add to the global pressure to world leaders during the COP26 negotiations, WWF wanted to help raise awareness around the devastating destruction of the Arctic, and how this destruction affects the rest of the planet. An emotional film was created to show that time is running out. Using the natural properties of ice to create a stop motion film that is, itself, melting away, the film became a direct metaphor for the urgency of the situation.
MADEIT CREDITS
-

WWF GermanyClient
-

Agnieszka GastArt Director -

Alexander HatzekonstantinidisProject Manager -

Andreas LäuferExecutive Creative Director -

Andres RibonArtist -

Anna RupprechtArtist -

Antonia GottwaldConsultant -

Barbara SchinzelAgency Producer -

BossLogicArtist -

Cara ShikuraArt Director -

Christoph PietschChief Marketing Officer -

Christoph SchnabelDigital Director -

Chrystian DanucalovCase Study Editor -

Clemens WadepohlSenior Copywriter -

Daniel RobensDigital Producer -

Dennis MayChief Creative Officer -

Digitas PixelparkMarketing Agency -

Dominik SkoppFlame Artist -

Eric PetersArtist -

Etienne KieferArtist -

Freehand ProfitArtist -

Friederike EichhornProject Manager -

Gabriel LepesteurSenior Copywriter -

Helen HäusermannCopywriter -

Hendrik MüllerSenior Art Director -

Hendrik NeumannDigital Producer -

Ian GuimarãesSenior Art Director -

Joel RamirezDirector of Technology -

Julia RottmannCreative Director -

Karl NowakHead of Business Development -

Kendra MaassProducer -

Laura GaszakCopywriter -

Lea FrickeArtist -

Marc VongerichtenDigital Producer -

Marco Barooha-SiebertzSenior UX Designer -

Marco VollmarPR -

Max PenkTechnical Lead -

MetaDesignDesign Agency -

MSL GermanyPublic Relations Agency -

Ralf BrennerSenior UX Designer -

Robert SlomkeCamera Operator -

Romulo KuranyArtist -

Rosie ThorpeNarrator -

Rouben PohlCase Study Editor -

Saatchi & SaatchiAdvertising Agency -

Stefan NauertArt Director -

Tela von MückeSenior Art Director -

Timo KockmeyerSound Director -

Uwe GrotheyCopywriter -

Vinzent BritzArtist -

Wigan SalazarChief Executive Officer -

Wolfgang BüchnerConsultant -

D&AD -

Marco DielProject Manager -

Christian AnhutExecutive Creative Director