ABOUT

Select a location/area within the Cathedral Quarter that you will visually/ photographically audit.

This will demand a clear articulation of your target market that will be incorporated into your creative strategy. Consider medium/media that will offer you the opportunity to interpret the ‘spirit’ of the place.

My outcome for the Sprit of Place is a Pop up book on four areas within the Cathedral Quarter; these are the Writer’s Square, Cotton Court, the Four Corners and the Albert Clock.

It is aimed at the local community and tourists that is highly interesting and engaging though the use of colour, scale, depth of field and thought the sheer enjoyment of being a pop up version of a photomontage.

These areas are well known in the local community and I wanted to give them a new and interesting view to these areas by Illustrating them in a photomontage in the medium of a pop up book, with the montage and the pop up the viewer will get a greater sense of warped perceptions and depth of field.