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Produce a fully integrated campaign to launch and promote Fedrigoni’s ‘Imaginative Colours’ paper selection tool in the UK.

Create a campaign which will ensure the entire UK design industry hears about the paper selection tool, and is inspired to use the papers for their very next project!

I created a promotional pack for Fedrigoni to post out to their clients, to incourage them to show and share the pack with potential clients.

The reason I created a promotional pack is to encorage the clients to touch, hold and fold the paper so that the can feel how special the quality of this paper is.

All the promotional material carry Fedrigoni’s logo, the range, the paper’s name, the colour and the weight enabling them to understand the material used.

The is Fedrigoni’s address and website for to encourage the client to order their own ‘Imaginative Colour’ toolkit.