Chris Rubin Fractional CMO: Brand Strategy + Story

ABOUT

According to J.D. Power, eighty-seven percent of travelers used the Internet for the bulk of their travel planning in 2012, yet the online booking experience offered by modern airlines is still stuck in the 90s.

Inspired by the opportunity to bring progressive disruption to this huge marketplace, we reviewed all major airline websites, and graded them against design and usability criteria including: information architecture, interaction design and visual design. The results were disheartening.

We believe that unless the airlines take drastic measures to improve their digital experiences, third-party sites like Kayak and Expedia will continue to eat into their profits. So we launched an experiment to explore, “what if?”

See the live project @ f-i dot com/fi/airlines/

AWARDS

Awwwards Site of the Day
FWA SOTD

MADEIT CREDITS

  • FiClient
studiopro:Chris was verified as a studiopro on 26th October 2023

The Future(?) of Airline Websites

*

Comments