ABOUT

Helped define a clear and authentic brand identity and brand positioning framework; crafted website copy that led to a 66% YOY growth in site-driven revenue.

Snapshot:
CRC and Remark Growth Marketing teamed up to deliver a powerful and effective brand and communication strategy to Tria Beauty—a leader in light-based skin care technology.

Key challenge:
Tria Beauty (TB), a leader in light-based skin care technology, was looking to strengthen their position in the North American (NA) market. The company’s laser devices were clearly raising the bar in terms of performance, innovation, and convenience, but their existing marketing communication was not doing their products justice. The verdict was clear: TB’s branding and messaging needed a facelift, and fast.

Result:
Our branding exercises uncovered the true essence of the brand, which we then highlighted via emotionally-resonant web copy. The refreshed identity, positioning framework, and narrative helped deliver a 63% YOY growth in website revenue.