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Taking over the Tate Modern with Nike Running.

We’ve long been involved with Nike’s running initiatives, from the development of Run Dem Crew’s brand identity to Runhai - making us the natural choice when they wanted to introduce a new generation of Londoners to the sport. We were asked to take Nike’s visual identity for London’s Fastest and collaborate on a series of events that would encourage young runners across the city to form their own crews, culminating in London’s Fastest Night, a street race (and afterparty) hosted at the Tate Modern.