ABOUT

With a bold ambition to inspire the next generation of learners and educators, Google for Education set out to completely reimagine its homepage experience. This wasn’t just a redesign - it was a strategic evolution, created to support discoverability, drive conversion, and deepen engagement across global audiences. The goal: to create an immersive, cohesive, and scalable destination that reflects the innovation of Google's product offerings for Education while guiding users seamlessly from curiosity to commitment.

Faced with fragmented messaging and a dated experience, Google needed a site that could speak to a broad and diverse audience - including K–12 and higher education students, educators, IT administrators, and education leaders - while also supporting existing customers through onboarding and retention. The stakes were high - lead generation, engagement scores, and brand consistency were on the line. Our challenge was to transform the homepage into a dynamic touchpoint that entices, educates, and empowers - no matter where users are on their journey. This meant building a site that could showcase new products and features, highlight the value proposition for each segment, and integrate high-impact motion, video, and UI to bring it all to life.

Anchored in the pillars of Entice, Educate, Engage, and Extend, our approach was equal parts strategic and expressive. We aligned visual identity across Google properties, introduced scroll-based storytelling with immersive learning moments, and embedded lead-gen forms to streamline conversion. From solid color tile grids to photography and product UI that sparks curiosity, every design decision supported clarity and delight. The result is more than a homepage - it’s a launchpad for discovery, designed to scale with evolving products and user needs. By enhancing discoverability and supporting educators through every step of their journey, the new experience is built not just to inform, but to inspire.