ABOUT

When most people think of AI in phones, they immediately imagine the limited capabilities of Siri or Google Assistant. But with the launch of the new Honor view 10, we had to convince a skeptical audience of early adopters that AI could do so much more. We decided to capture the imagination of potential customers by showing how the Honor view 10 would transform their own abilities, turning science fiction into reality. We asked everyone if they were ready, to BE SUPERFIED.

We tapped into our audience’s love for scifi and fantasy movies to build excitement for Honor’s latest and greatest phone. With teaser videos, social posts and influencer content along with an interactive game, we help Honor achieve amazing results. In 4 months we engaged with 15 million netizens and sold out in key markets of Russian and France.