ABOUT

Background: The AWF readily adopted the eco-tourism model in 2010. It produced a website where it acted as a responsible travel agent, where if you booked through it’s website 15% of the money would be given to charitable causes. I was charged with producing interesting content.

Idea: Un-inspired by the usual ‘activity’ videos I wanted to produce something more personal, something that introduced the person which would take you through the activity. We created a series of 8 short videos, each individual to theme of the character.

Involvement: I directed, co-ordinated, shot and edited these videos.