ABOUT

Brand identity design for merchant services company ‘Integrity Payments’. I developed the branding assets and various other applications including business stationery and card machine display.

My solution was to fixate on and visualise the two main aspects of integrity through a concise logotype. The thick monolinear typeface with sharp angular slices show strength - while the conjoined letters represent wholeness and honesty. A subtle gradient of cobalt blues is also used to express the combination of these aspects and add a dynamic feel to the brand identity.