ABOUT

I'm a highly experienced and awarded professional, with a proven history of producing creative excellence across many many brands around the world. I also believe in the power of strategic thinking, simple ideas and beautiful execution.

With over 20 years in the creative industry, I solve brand problems first and foremost. This is a process that begins with understanding the consumer journey, identifying key insights and building out strategically sound concepts from there. I also believe that a good idea can work anywhere. That's why I consider myself totally media neutral, experienced in digital, social, experiential, activation, POS, ATL, events, packaging and even product design. It's a breadth of media that allows me to consider the entire brand experience, something I'm quite passionate about.

As a creative director who's won awards as a writer and art director, I also have a marketing degree. This unique skillset makes me highly adaptive to different types of creative challenges and as a leader, gives me a direct insight into the role each team member plays. With this approach I've won multiple new business pitches, and increased sales and brand saliency for clients across Europe, APAC, EMEA and North America.