ABOUT

Market Insight: There are over 200,000 foreign domestic workers in Lebanon and many are subjected to serious physical and sexual abuse. They are locked away without their passports and only a radio to keep them company.

Brand Insight: Sawa Mninjah have the contacts and resources to help save these women, but have no way of talking to them without their employer knowing.

Idea: Rescue Radio – The foreign language campaign that spoke directly to these foreign domestic workers.