ABOUT

Concept was to build a brand for my partner and I, to provide a vehicle built to house all our ambitions across all industry without limitation, for the rest of our lives, as two men with a long list of BIG goals.

In addition, the brand would launch the huge non-fiction book we co-authored, "The Freedom Handbook", see attached artwork and get a copy on Incite-Insight dot com, Amazon or any major online bookstore.

Also we decided to build a vehicle and devote the rest of our lives to work which is in perfect alignment with our values as was to be the brand.

The original sentence below, derived from a creative brainstorming session with 2 people from our media company, my partner, his wife and myself, to come up with a sentence to describe the mission of Incite Insight.
“Awaken the problem solving skills in our communities”

2nd brainstorming session distilled the above sentence into the brand’s name – Incite Insight
Now, we look at this goal with another key phrase that took over 2 years from the original naming to come up with, “Unleashing Human Potential”.