ABOUT
This collaboration was part of a Father's Day promotion through Waitrose for Bulldog Skincare For Men. After approaching Penguin with the idea they were thrilled to collaborate on such a unique promotion, as was I. It’s one of design’s holy grails to create a cover for a Penguin Classic title, let alone a limited edition set.
Drawing inspiration from Swiss design, and conventions from Bulldog’s own brand aesthetic, the covers all feature elements lifted from the pages of the books. Sherlock Holmes’ loupe along with an hour-glass symbolic of The Time Machine are obvious visual links.
More subtly the two-coloured division of Dr Jekyll and Mr. Hyde and the view of Earth from Mars, influenced from The War of the Worlds make up the striking designs hinting at the books’ topics.

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Tim Olden
Graphic Designer & Illustrator, Freelance
United Kingdom