ABOUT

The Microsoft Partner Network assists businesses with more than five PC's to tackle business challenges through IT solutions.

Microsoft were looking for a way to get information to businesses about the Partner Network, provide clear and effective information about how it could help their businesses in a way which would engage and relate to the offering they provided.

The solution was to create this paper engineered custom format, which integrated a Kyp webkey and drove the user to the Microsoft Partner Network site where they could learn more and sign up. It was distributed by mail in a bespoke mailer and exceeded expectations of response rates.