ABOUT

Forever Living are a global supplier of cosmetics, nutritional supplements, and personal care products derived from Aloe Vera and Bee Products.

Their distributor magazine, which was circulated monthly, was outdated, behind print deadlines, uninspiring for its readership and delivered no revenue for the company.

My challenge was to understand what the distributors desired from the magazine and how then to apply the business and marketing strategy of Forever to grow the magazine from a newsletter, into a more rounded magazine which inspired distributors and in turn brought increased sales.

The redesign included freshly designed advertising and marketing campaigns to boost product desire, sales advice, testimonials, lifestyle stories and thought leadership.

Photography for the magazine was, where possible, no longer stale stock imagery, but that of the distributors themselves, newly shot and art directed product shots and coverage of company events around Europe.