Chris
Creative Lead
ABOUT
We wanted to raise mass awareness of the UK policy that currently restricts gay and bi men from donating blood unless they abstain from sex for 3 months – even if their blood is safe to use. We worked with FreedomToDonate, a pressure group who had been campaigning to change the law, but had struggled drive considerable support outside of the LGBTQ+ community. Armed with the insight that over the past 5 years, blood donations from men have fallen by 25%, we wanted to start a movement and drive action by providing a space for people to protest against this.
MADEIT CREDITS
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LADbible GroupClient
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Barret HelandeCreative -
Camilla YatesPlanning Director -
James HudsonCreative Director -
Joe RevensAgency Producer -
Lottie WhiteProduction Designer -
Neale HorriganExecutive Creative Director -
Rhys HughesCreative -
Rob GriffithsCreative Director -
Rosie RobertsonAccount Director -
ChrisDesign Director -
elvisIntegrated Agency -
Creative Circle, Creative Foundation & The UK Creative Festival