About me

In 1988, Chris was a Design director for Liz Claiborne in NY. With Calman and Stefenson advertising, Chris worked on the likes of Swatch, Ann Taylor, Perry Ellis America, and Coach Leatherware. He also managed the worldwide design for Texas Instruments, before embarking on a eight-year career with Benetton in Ponzano, Italy. Working alongside with VP Marketing Mr. Mauro Benetton and the founder Mr. Luciano Benetton, Chris established a global look and language for Benetton retail. Here, Chris' design skills gained greater depth under the tutelage of Massimo Vignelli who shared invaluable knowledge in branding and the essence of simplicity, information architect and the discipline for a brand. In 2001, Chris moved to The Netherlands and took the Creative director - Mexx, Amsterdam. Through 2008, Chris oversaw the evolution of brand identity and design for Mexx Lifestyle, Kids, Sport, and XX by Mexx. Later that year, Chris returned to California with his two children.

Chris' work

Safous Branding guidelines

ONE - Hongkong

Dai Nam Thai Y Vien Branding. City Hue. Vietnam

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