About me

Digital | Marketing | Acquisition | Analytics | UX

Effective and enthusiastic senior leader with fourteen years digital, marketing & product marketing experience across the Pharma, FMCG & Financial Services sectors, including a mix of client & agency know how.

Significant experience at developing and delivering strategic digital communication and marketing plans to consumers and the trade. Strong stakeholder management and matrix skills to ensure plans are developed in harmony with business strategy in a cohesive and collaborative way, including taking into account product, brand and cross border considerations.

Strong digital experience with a proven track record in delivering high digital growth campaigns and driving digital change. Comfortable leading all stages of the digital from insight, planning, UX research through development & delivery of digital assets to media planning and CRO.

Experienced leader of large teams who takes pride in successfully creating, managing and developing teams, building relationships at all levels.

Specialties:

* Team development and leadership

* Market leading acquisition background

* Digital media planning and delivery across all formats & channels (PPC / SEO / Affiliates / Display / Social / Partnerships / Lead Gen)

* Award winning digital media campaigns ( / )

* Digital analytics & UX development

* End to end ecommerce / digital solutions

* P&L management and development

* Product & proposition development