ABOUT

In November 2020 I had the pleasure of working with Ear to the Ground as Art Director and Designer to take their brand across the Fan Intelligence Index, using colour, typographical treatments and imagery to create a visual style; that allowed for dynamic call-outs, clear infographics and varied pacing. The images throughout were composite images or individually colour treated to give them a unique look and feel. This style was then used to create social posts, excerpts and reduced content versions for different purposes. Everything had to be created in easy to use templates and readable style guides so that it could be handed over to ETTGs in-house design team for future use and expansion for promotional purposes.

About the Fan Intelligence Index

The "Fan Intelligence Index" by Ear to the Ground, is a global study revealing the 40 most culturally relevant brands, according to the Fan Intelligence Network, 11,000+ of the most culturally influential fans across the globe. Created in collaboration with the most culturally connected and influential fans across the world. It not only provides a definitive ranking based around a brand’s ability to influence culture through sport, but a roadmap for what it means to fans for a brand to be considered culturally relevant.

The Fan Intelligence Index is made up of three key sections; defining cultural relevance with six characteristics of culturally relevant brands in sport and esports, ranking the top 40 culturally relevant brands in sport, and detailing how these brands were scored in line with their recent marketing and business history.