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D3O, the global leader in impact protection, approached Seven46 to produce its brand new thought leadership publication, Impact Magazine, which aims to provide an insight into the past, present and future of shock absorption technology with a variety of content.

Commissioned especially for an awards ceremony in the US, this third issue had a more B2C focus, with a key focus on sports and concussion risk, especially in American football.

From the very start, I worked on the creative direction and art direction for this project. From directing photo shoots and creating layouts, through to bespoke illustrations throughout the magazine.

With the main magazine being printed on a heavy silk stock, the centre eight page section of Impact which addresses the main theme each issue, is illustrated in a stylised way with its own internal cover on a recycled, uncoated stock to make it stand out from the rest of the magazine.