ABOUT

This project was part of my assignment during a UX & Digital Product Design course I attended at Berghs - School of communication in Stockholm, Sweden.

The goal of this project is to identify how to improve the current BOV Mobile app.

Different research methodologies were used to identify pain points. A research wall consisting of the research results was then mapped out. This then lead to the creation of key insights, user journey maps and personas.

After pain points have been identified a 10 by 10 of possible fixes to the pain points was created. In order to priorities all the possible fixes I created an idea matrix to identify which of the fixes have high impact and are highly feasible to apply.