ABOUT

In 2020, McDonald's launched celebrity meals, a limited edition of their signature orders with their names: the Travis Scott Meal, the JBalvin Meal, the Saweetie Meal, the BTS Meal. Something that got the whole world talking. However, a small but important detail escaped McDonald's: these are not the real names of the artists. Travis Scott: Jacques Bermon Webster II JBalvin: José Osorio Saweetie: Diamonte Harper BTS: Kim, Suga, Jeon, Kim, Kim Nam, Park, Jung. So, we thought: why don't we launch our own Celebrity Meals, but removing everything artificial, just like we did with our food? We partnered with three celebrities: Nelly, Anitta, Lil Huddy, and used their real names to promote our real food: the Cornell Haynes Jr. meal, the Larissa Machado meal, and the Chase Hudson meal. Our celebrity meals with 100% real food and 100% real names, were available in every Burger King across the USA. We removed the artificial names from our artists' social networks and even at the VMA Music Awards. This captured the attention of the country achieving 7 million social mentions, 1.7 billion impressions, etc. So, while they keep it artificial... we'll keep it 100% real.