Chris Rowson Head of Creative

ABOUT

To get everyone reaching for a Magners on St Patrick’s Day, the Irish Cider brand has released a series OOH that at thirst glance looks like the iconic Irish flag, however, a second take reveals beautiful macro photography of a freshly poured pint of Magners over ice. The ads ran across Australia in OOH, DOOH and across Social Channels in the week leading up to St Patrick’s Day. Localised and contextual messaging will be revealed on the day.

MADEIT CREDITS

  • MagnersClient
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