ABOUT

Concept: 'Boffins' Character Development and Finished Illustrations for Racing UK.

Execution: Development worked on first in Photoshop from roughs through various iterations to approved refined Character designs. These were then re-drawn in Adobe Illustrator to refine the line work further and to allow a wide range of size uses. Also various arms, hands and eyes were produced to allow for use in animated GIFs.

Results: The Agency, BPL, and client, Racing Uk were very pleased with the characters and used them online, in print and at point of sale.