ABOUT

Teens rely on personal expression and peer validation on the path to purchase. Mi Adidas uses social media to transform shoe configuration and buying from a personal to a shared experience.

Redefining E-commerce in the Connected World

Portable. Flexible. Globally scalable. Mi Adidas is a seamless, live-anywhere experience–from customization, to sharing, to purchase: from online, to mobile, to in-store and back.