ABOUT

Shot on location in Berlin and Hamburg. “How would you describe yourself in one sentence?” was the starting point for my Audi “Everything Else is Plan B” cinema commercial. Just for a brief moment, this film blasts through all the cool and crazy things happening behind the person. What comes across is more of a feeling, but it was important to show that driven and focused mind, just like Audi’s ethos, and to set the A1 driver in a class apart from the less imaginative Mini driver. And to show that Audi is more rock to Mini’s pop.


Director - Chris Curtis
Producer - Sarah Butterworth
Executive Producer Dan O'Rourke
Production Company: Not To Scale
Art Director - Tim Marrs
DoPs Kevin Klein (Berlin) & Stephan Burchardt (Hamburg)
2D Animation - Maki Yokishura
AFX Compositors - Melanie Krein & Jesse Richards
Nuke Supervising Compositor -Til Strobl
Senior Nuke Compositor - Abigail Scollay
Roto Compositor - Alexander David
Roto - David Robinson
Colourist - Dado Valentic
Editor: James Forbes-Robertson, The Whitehouse

Erste Liebe:
Executive Producer - Fabian Heine
Producer - Fabian Wacht

Philipp und Keuntje GmbH (PUK):
Art Director - Michael Ploj
Producer - Axel Leyck
Account Director - Constanze Strothmann