ABOUT

The brief seemed simple: "Design and lay out a 64 page product catalogue for use in-store throughout Europe as the definitive source of TaylorMade Golf product information.It must incorporate up-to date product and Tour Player images, information and specifications. It needs to look beautiful and live up to TaylorMade's high design standards as a market leader. It must adhere to TM brand guidelines but also contain very technical information, tables, charts and illustrations. It needs to be translated, designed and produced in multiple languages.
Oh, and when it is finally complete and signed off, the whole thing needs to be compressed into a 'Pocket Guide' too!

Okay, maybe not so simple...