Chris Beatty 3D Artist, Designer & Creative Director

ABOUT

THE FORMULA 1® EXHIBITION - MADRID 2023
DESIGN LAB TECHNICAL ANIMATIONS
3D Modelling, Rigging and Animation, Rendering and Post Production​I had the privilege of contributing to The Formula 1® Exhibition, which debuted in Madrid earlier this year. Collaborating with Jam Creative and Round Room, I was responsible for developing five technical animations for this prestigious event. Despite working within tight budgets and deadlines, I was granted creative freedom to offer viewers an immersive glimpse into the world of the most technologically advanced racing cars.

To ensure accuracy while avoiding overwhelming the audience with excessive technical details, I closely collaborated with renowned F1 Technical pundit Craig Scarbrough. Our combined efforts allowed us to strike a balance, delivering animations that captivated and educated visitors without compromising precision.

Participating in this project was an incredible experience, as it offered the opportunity to showcase the cutting-edge technology behind Formula 1® and provide an engaging perspective for attendees at The Formula 1® Exhibition.

MADEIT CREDITS

THE FORMULA 1® EXHIBITION - MADRID 2023

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