About me

A career creative thinker, Chris started out as a journalist in local newspapers, music fanzines and the BBC. He was lured into agency land in the late 90's and has since worked for some of the world's most famous brands, and some of the industry's top agencies (freuds, BBH, JCPR).

He has created worked in pretty much every category and on every continent - from public sector and purpose driven campaigns for the 2012 Olympics, Movember and Public Health England, to global brand platforms for the likes of Diageo, Samsung, BMW, to personal passion projects for icons including Heston Blumenthal, David Beckham, Sir Bob Geldof etc.

Over the years he has gained an innate understanding of what entertains, engages and enlightens audiences through words, images, film and experiences.

Chris is responsible for Kindred's creative output, from creative strategy, through ideation, to craft and delivery. His experience has led him guest judge on multiple panels, including: Drum, Creative Moments and D&AD - for whom he subsequently created their first ever PR Masterclass series.