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Indonesia is consistently hot and humid year-round, which creates the perfect breeding ground for flies. Flies can transmit at least 65 diseases to humans such as the deadly typhoid, cholera, diarrhea, and more.
As most school canteens are open-air, leaving our children highly vulnerable to flies. Unfortunately, poor mealtime hygiene puts children at risk of these diseases. In the past 2 years, over a hundred cases of food poisoning happened after meals in the school canteens, 1 student died from diarrhoea in Bandung City, and they all were identified as E.Coli.
Dulux, the community brand wanted to help. Through research, a solution was discovered - Flies hate yellow. The colour yellow is actually the number one colour that repels flies.
We then conducted a test using food placed on two wooden tables, one was painted in yellow, the other remained untouched. Astonishingly, flies were only drawn to food on the non-yellowed table. Taking the experiment to the next level, we transformed several school canteens by painting the tables, benches, and even the walls in yellow. What happened next? The Yellow Canteens proved to be effectively repelling flies. Creating a much healthier dining environment for our students.
More than five thousand students have benefited in two months since the launch of the Yellow Canteen. To make the innovation more sustainable, we created a website for schools to register for help, and more school canteens were transformed across the country. The yellow effect spread and inspired everyone in the school, parents and canteen owners started to apply the ‘yellow’ concept to more stuff such as cups, food containers, plates, aprons, and more.