ABOUT

Mister Softee is the largest franchiser of soft ice cream trucks in the United States. With over 600 trucks and over 350 franchises operating in fifteen different states (plus internationally), Mister Softee is more than just a brand. They're a staple in modern day culture and a classic fixture to any child's, family's, or adult’s summer.

Mister Softee wants to reach their next generation of customers through mobile. Understanding that almost every child, teenager, and adult has a smartphone at their disposal, Mister Softee wanted to leverage this opportunity. Mister Softee wanted to create a mobile application that will allow anyone to see, in real-time, where a truck is, where it is going, and how close it is to them. Customers will potentially never miss their favorite ice cream truck again. They can track where a truck is and receive notifications when one is nearby. Trucks will be using geolocation devices and connect to customers’ geolocations at home or on the go.