Choi Co Associate Creative Director

ABOUT

The Dissolving Bottle saw a shampoo bar redesigned in the shape of a bottle to make it more intuitive. A 3D-printable mould was developed for easy replication, along with a dissolving font, which was designed to help educate people. The agency partnered with an FDA-approved supplier to produce shampoos with its moulds, and products were sent out to hotels and influencers around the US for small-batch testing.

MADEIT CREDITS

  • The Naturale MarketClient
  • Al SalvadorCreative Services Director
  • Alex NochesadaAgency Producer
  • Carl Graham3D Animator
  • David WrightHead of Integrated Production
  • Denise GaloyoAgency Executive Producer
  • Dianne SibalAgency Business Director
  • Ernest PascualCreative Technologist
  • Federico FantiExecutive Creative Director
  • Flare ManilaMarketing Manager
  • Fran PalinesAgency Creative Director
  • Ioni OfrasioExecutive Assistant
  • Liz CasteñadaAgency Creative Director
  • Meda CruzMarketing Executive
  • Nathaniel StaTeresaMarketing Manager
  • Rachel YuloAgency Creative Director
  • Roshan NandwaniChief Strategy Officer
  • Sarah ArroganteDirector of Photography
  • Vilma MagsinoFinal Artist
  • * D&AD
  • * BBDO GuerreroAdvertising Agency
  • * Choi CoAssociate Creative Director
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The Dissolving Bottle

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