ABOUT

The UN1T Gym in London was hosting an event that incorporated their 3 ideals of Strength, Cardio & Mobility across their 2 studios. It consisted of a class in each studio, and a run in-between, along with sponsorship from other brands in the industry.

The studio manager approached me with the task of creating the logo, social media images, t-shirt designs, flyers and branding for the event.

I really wanted to highlight the unity of the studios, playing off of their slogan 'We Train As One', and to show that thought the studios are either side of London, they are still connected.

With this in mind, I developed off of their current logo, using their famous emblem along having one of the "i's" in Trinity as a one. By doing this, we were able to use their recognisable branding to develop consumer trust when promoting the event, without having to directly relay the full UN1T name. I wanted the promotion of the event was to show that UN1T was already a highly distinguished brand, and Trinity was another part of it.

The t-shirts again incorporated the known emblem, in which I added icons to represent Strength, Cardio & Mobility, the 3 disciplines of the gym & event. Using this along with the social push and flyers, we were able to create an instantly impactful image that would be recognised as the members wore the merchandise/we shared social images of it later on.

All in all, the event was a huge success and members still wear their t-shirts today - a constant promotion of not just the event, but the 3 disciplines of the gym itself!