ABOUT

A selection of campaigns that I have completed whilst at Vibrant Media from Q3 2016 - Q2 2017.

All of the campaigns were custom, full-page takeovers that had the bare minimum sent to us in terms of assets and guidelines, giving me full reign on the creative direction.

The Flora, Fuze & Persil campaigns went live almost exactly as you see on my initial design mocks, with only some content changing to match their latest campaign messaging.

With each creative, the main KPI I was tasked with was brand awareness and engagement within the unit. So, the most important thing with these was to ensure that the units carried the highly recognisable company branding while offering something new and exciting. When it comes to promoting a new product, such as these, you need to make sure that it feels new enough to excite the user, but not too different or far from the brand they trust and know, that it puts them off trying it.

I thoroughly enjoyed each of these projects, being able to have full-creative reign and guide a willing client on what you know is best for them, is a rarity and something I fully embraced!

The Fuze campaign was especially challenging but rewarding, as we were creating it across the UK & French market, and it was to be made fully responsive. A challenge as I said, but one I've learnt a lot from and has helped me grow as a UI/UX designer and also front-end developer skills.