ABOUT

I was approached by a Personal Trainer to help re-brand his logo as a freelancer. With some specific requirements of the logo needing to be used across invoices, social and letterheads, it needed to be easy to distinguish and also help him to stand out to clients.

Working closely with Ali, we compiled initially thoughts and ideas of what his brand was, what he represented and his target audience. From here, I compiled an initial set of ideas for him to feedback on and to help hone down exactly what he does/doesn't like in them.

From there I was able to bring all the parts he loved and create a logo that he was thoroughly happy with, and could use across his documents as well as for social media.