About me

I've never been one to listen to others much.

The people who said, 'you can't do that', or, 'you can't achieve that'. No. I've never paid them much attention to be honest.

I left school with just enough GCSEs. I sucked at maths. But aced my English and Media exams. I still had no idea what I wanted to be when I grew up, I just went through the motions and external pressure of choosing something to study at college which remotely interested me.

My Dad always said that I lived in a dream world. Which is okay, because I never really fitted into reality. I was always dreaming, creating, storytelling. What kind of job would I be good at, if these were the only things I could offer an employer

See, problem is, I get bored super easily. I used to think something was wrong with me, because those same people that I no longer listen to, told me there was. It's taken me a long time to understand that there's nothing wrong with me. It's just how my brain works. And it's okay that it works a little differently to everyone else's. Because that's what makes me brilliant.

I guess I've always 'had a way with words' as my Mum would say. I was fascinated by adverts that I saw on billboards and bus stops. The use of colour and words together to capture a passer-by's attention in less than 2 seconds. I became obsessed with retro adverts from the 70s and 80s that used the most simple, most relatable but utterly brilliant long and short copy I've ever seen. These guys... the writers of these ads, were my new heroes. Finally, I belong. I now know what I'm supposed to be.

When my friends were reading the latest Twilight, I had my head in D&AD's The Copy Book. I was studying books about branding, packaging, consumer psychology. I wanted to learn everything I could to turn my art form into a career. I wanted to write.

An advertising agency offered me my first gig as a junior copywriter in Bournemouth. They took a shot on a kid who had zero agency experience and no degree. They invited me in for a chat and gave me 15 minutes to take a stab at JWT's copy test. I presented my responses, and the CD said, 'well, you can write.' And that was probably the proudest moment of my life.

They gave me a shot because they saw something in me, which for so long, I thought I'd been the only one to see in myself.

Almost eight years, various agencies, incredible clients and award-wins later, I'm a senior creative copywriter. The fire I had in me when I first started out, burns brighter than ever. I am still hungry to learn, to grow and to adapt.

Because, now I know exactly who I am. I'm a left-handed individual with a right-sided brain. I am colour, and dreams, and creativity. I am a free-spirit and laughter and poetry. I am limitless imagination, and the urge to dance to music. I feel. I sense. I empathise. And now I know, that I am everything that I am meant to be.

And I will never stop being me.

Chloe's work

Caseit Phone Cases

KitSound branding and packaging

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