ABOUT

Volvo were launching the final addition to their line up of vehicles with the S60. We wanted to position the launch with a London Fashion vibe. Changing perceptions of the Volvo brand to be seen as fashionable and stylish, we marketed the launch, which was taking place at Volvo dealerships up and down the country, as a must-see event, generating FOMO and excitement with guests. This was no ordinary car dealership launch.