ABOUT

J2 are an award-winning property marketing agency. I was hired as their Lead Copywriter and one of my main tasks was to help refresh the agency's website. To start, I had to start at the beginning, and ask questions about who they are, who they want to be, and how they think people perceive them. I created a new agency proposition, refreshed their values and told the agency's humble story in a professional, yet emotive way.