ABOUT

Two Gates Fisheries is an award-winning fish and chip shop based in Shafton, Barnsley. Owned by Craig Butcher, the fish and chip shop prides itself on high quality, sustainable fish and chips, by using some of the best suppliers in the country.

Founded in 1935 by brothers Douglas and Roland Saunders, Two Gates Fisheries has been serving the local community for almost 100 years; and with that rich history, Roland Saunders served in WW2 and was commended for his efforts. Craig takes pride in continuing their legacy by supporting war heroes, delivering fish and chips to the elderly and starting his own youth programme to help his young staff progress in the world of work.


THE PROBLEM
- Lack of time - the business owner knew what he wanted but was struggling to achieve it
- Struggling to gain reach
- Struggling to increase brand awareness and communicate the right message

HOW WE SOLVED THE PROBLEM
- Understand the client’s goals, business and USP
- Develop a strategy to engage the local audience
- Consistent posting
- Increase video content with the owner in front of the camera
- Track KPIs to determine which content to continue creating
- Educative content on quality, produce, farms and sustainability
- Organise regular content creation days

Being a fish and chip shop, content includes a variety of food content. In order to stand out from local competitors, the owner gets in front of the camera to deliver behind the scenes and educative content. This gives the audience an insight into the business, the people behind the business, and the high quality standards this fish and chip shop has. Our most successful content has been video content.

The Results
- Increased brand awareness
- Over 1 Million reach within the 90 days of a 6 month strategy
- Increased followers by over 600%
- Over 300K on one reel within 90 days
- Over 100K reach in just the first 90 days of starting the strategy